the likely kick-off times for the World Cup matches

Although you might describe it as an exercise of pure speculation, the article Confira as prováveis datas e horários dos jogos da Copa 2014, in Portuguese, contains an attempt to establish what will be the kick-off times for the World Cup matches.

According to the author of the text, whose guesses are based on previous world cups, there will be games played at 10:00, 13:00 and 16:00, Brazilian local time. The semifinals would be played at 16:00 while the final would start at 15:00 in the afternoon.

Although it is purely a guess, we feel the kick-off times won’t be that different from the ones pointed out here. Keep in mind the World Cup is not about sport but about the highest audience ratings. European local times should rule.

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